EIKE KÖNIG

In Germany any design hipster will nod (or not) enthusiastically at the very name, like a nodding dog brought to life on the back shelf of a car. The sorts of creatives enamored of grids and dismissive of pleasure, however, will shake their heads the other way and refer, anxiously wide- eyed, to the danger that comes from König-style anti-aestheticization. And that’s not all: For all the modern performers who see creativity as a good assistance system for planned business success in the branding coordinates system of international communication, he remains an unfathomable puzzle.